When you google something, you usually have a purpose. This is called your search intent. And it matters! You should take your users' search intent into account to increase your rankings, convince people to buy your products, subscribe to your newsletter, or even come back to your website. If people wonβt find what theyβre looking for, they will quickly leave your site.
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Not meeting your usersβ intent is also bad for your SEO. Because Google wants to rank pages that best fit someoneβs query. Are they just looking for information or actually buying stuff? There are 4 types of search intent you should take into account when creating your content. Your to-do: Optimize your content to suit your users' needs!